Interior Design Directory
Advertising Information

There are lots of great reasons! The Internet is the fastest growing advertising segment in the world. That's because Web advertising offers advantages that can't be matched by conventional methods such as television, radio, or print. Advantages like high market segmentation, more accurate statistics, and lower cost. And the biggest advantage is that you get a guarantee that your ad is actually seen by a person. You can't get that guarantee with the old conventional methods.

Interior Design Directory is your best choice for advertising on the Web for a number of reasons. Advertising with us is easy, effective and affordable. We cover one of the largest Internet audiences of all Interior Design web sites, we attract both experienced users and beginners, and the types of users we attract are the perfect audience for advertising messages. But most of all, you'll find that we offer an unparalleled dedication to serving our advertising clients that you won't find at other major Web sites. We work with our clients to help customize their campaign to match their products with our users. There is simply no better place on the Internet to advertise than Interior Design Directory.

Like other big Interior Design Web Sites, Interior Design Directory gets a large amount of Web traffic - but our Web traffic is highly targeted. Our Web site attracts clearly defined groups of people, including a large national audience. The large majority of our users are running either Microsoft Windows XP or Windows Vista and are interested in the latest and most up to date Interior Design information. Large numbers of "Professionals" come to Interior Design Directory regularly to stay up to date with the Featured Articles and Design Community information. But at the same time, we attract a lot of beginning users who are new to the Internet and have come to Interior Design Directory looking for school info, usually at the recommendation of our advertising. Our visitors are smart, educated, early adopters and have discretionary income. They're the kind of people who have to be the first in their neighborhood to have the "latest and greatest." They're the perfect market for advertisers!

Some of the terms used in Internet advertising are rather confusing. Here are a few of the important ones: Impressions are the number of times a visitor sees a page (and an advertisement) on the website. Banner advertising prices at Interior Design Directory are based on impressions. Hits simply refer to the number of times a server is accessed. It's a completely technical term and is virtually meaningless to advertisers, since each page, graphic, or page element can count as a "hit." Advertising decisions should be based on impressions. A Click-through occurs when a visitor clicks on an advertisement, thereby linking the visitor to the advertiser's website. The Click-through Ratio is a mathematical term that indicates the success of an advertisement by dividing click-throughs by total impressions. The quality and content of an ad greatly affects this ratio. The Multiplier is a number assigned to each advertisement (based on the number of impressions purchased) that controls how often the ad is displayed in relation to other ads in the system. An ad with a multiplier of 2 is displayed twice as often as an ad with a multiplier of 1.

We currently offer two advertising programs: Banner Advertising and Button Advertising. Our Banner Advertising program utilizes standard-sized ad banners throughout the site with links to advertisers' Web sites. These are static or animated banners.